The “Turistička Prizma” company from Novi Sad (Serbia), as a company specializing in marketing and consulting services for the tourism industry, launched the annual “Turistička prizma” in year 1996. In the beginning, magazine promoted tourism of Serbia, Montenegro and Bosnia and Herzegovina, but in time activities extended to the entire region of ex-Yugoslavia, including within Slovenia, Croatia and Macedonia too.
Two years later, company launched another annual – “Berza Turističke prizme”. At the same time, company organized first Business 2 Business tourism fair “Berza Turističke prizme” in Novi Sad (Serbia).
Company “Turistička prizma” continued to develop further over the years, always having the needs of its clients in focus and today it’s a specific system supporting the tourism industry of the region through media coverage, extensive marketing activities and consulting services.

B2B tourism fair „Berza Turističke prizme“, Novi Sad, Serbia
B2B tourism fair „Tour Ex Yu”, ex-Yu region
Workshop by Turistička prizma
Magazine “Turistička prizma”
Magazine “Berza Turističke prizme”
Radio show “Turistička prizma”
Online reservation system “”